In a nutshell, Trivago just did a big thing in the travel world: It partnered with Travala, a Web3 travel booking platform, which allows users to book upwards of 2.2 million properties using crypto. That is huge for ease of spending Bitcoin, Ethereum, and other forms of digital currencies on actual travels.
Trivago, one of the biggest hotel search engines, is now giving its users access to Travala’s crypto-powered booking system. If someone picks a Travala-listed hotel on Trivago, they’ll be redirected to complete their booking and pay with one of over 100 cryptocurrencies. This is a huge step in making crypto a legit way to pay for everyday things, not just an investment or a speculative asset.
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Trivago has millions of users, so this partnership is exposing tons of people to crypto payments in a super practical way. Travala’s CEO, Juan Otero, pointed out that this isn’t just about bookings—it’s about pushing crypto adoption forward. The fact that 78% of Travala’s 2024 bookings were paid in crypto shows that people are already on board with the idea.
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Experts say mainstream crypto adoption depends on real-world use cases like this. Justin Hyun from The Open Network Foundation believes easy-to-use applications, like Telegram Mini Apps, could be the key to getting 500 million more users into crypto. If more companies follow Trivago’s lead, using digital assets could become just as normal as swiping a credit card.