Summary: Thumzup which is a Los Angeles-based Media Corporation is taking it’s initial step into the crypto world by allocating up to $1M of its treasury to Bitcoin. Robert Steele who’s the CEO of the said company said Bitcoin’s growing institutional acceptance and it’s recent bullish momentum were taken into great consideration while making this decision.
Thumzup Embraces Bitcoin
A social media marketing firm, Thumzup Media Corporation just recently announced to make their treasury diverse by diving deep into the crypto space. Their initial plan includes purchasing up to $1M in Bitcoin. As CEO himself explained, The inflation resistant and finite supply characteristics of Bitcoin really caught their eyes and the company views it as critical advantage for a long-term store of value.
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A Growing Trend in Treasury Assets
Thumzup isn’t the only particular company to do this, recently larger and larger trend of companies are embracing Bitcoin as a reserve asset more than a liability. Just few days ago Pennsylvania’s Bitcoin Strategic Reserve Act also highlighted the increasing interest in integrating Bitcoin into tradFi as it serves as a valuable asset.
Aligning with a Digital Future
Thumzup now joins the group of cool companies which have integrated crypto into their business or in their firm for long-term profit and now people have started considering these companies as “forward-thinking business”. This move goes hand to hand with rising optimism from figures like Senator Cynthia Lummis, who is a crypto witch and envisioned Bitcoin playing a greater role in financial strategies nationwide.
