Jeju Island’s dropping NFT-based “Tao” cards by 2025, offering discounts and perks to attract millennial and Gen Z tourists.
Jeju Island, South Korea’s tropical hotspot, is stepping into the future with NFTs to lure in more millennial and Gen Z tourists. Starting in 2025, the island will issue “Tao” cards—digital tourist passes powered by NFTs, connected to an undisclosed blockchain. These cards will give visitors discounts and travel perks, making it a new way to explore the island.
The plan targets the MZ generation, millennials, and zoomers who are all about unique experiences, digital innovation, and discounts. The Tao NFT lets tourists get sweet deals for attractions and activities, giving them more reasons to visit-and return. This is Jeju’s first foray into the NFT market, which is already linked to the island’s native stablecoin, Tamna Jeon, launched about 5 years ago. The stablecoin has been used to boost the local economy by rewarding residents and merchants with prepaid cards.
While South Korea has strict regulations with regard to NFTs, especially on gaming, Jeju hopes this new digital move will break through such hurdles and attract fresh faces. The Tao card is all about fusing technology with tourism for the benefit of its local economy-all in a cool mixture of perks for visitors. Looks like NFTs might just be the future of traveling, at least in Jeju!
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