Brandon Timinsky, ex-CEO of SadaPay, just pulled a massive move — raising $7 million to launch Zar, a startup on a mission to bring stablecoins to the real world via your local corner shop. Backed by heavy hitters like a16z, Dragonfly Capital, VanEck Ventures, Coinbase Ventures, and even the Solana founders, Zar’s trying to flip how emerging markets do money.

The vision? Let anyone trade physical cash for stablecoins like USDT or USDC at everyday stores, using just their phone and a QR code. That’s right — Zar wants to turn your favorite corner shop into a straight-up crypto exchange.
The Plan: Real Cash Meets Digital Dollars
Zar’s play is simple but bold. In regions where banking sucks and cash rules, stablecoins can offer financial freedom. By tapping into a global network of 28 million+ mobile money agents who already process $1.5 trillion outside banks, Zar is bridging TradFi and DeFi.
Users walk into a participating shop, scan a QR code, check the exchange rate and vendor ratings, and hand over cash. In return, stablecoins drop into their digital wallet. Shopkeepers earn from rate margins, and Zar takes a small cut.
Already, 7,000 vendors in 20+ countries (including Pakistan, Nigeria, Argentina, and Indonesia) are hyped. Plus, nearly 100,000 people are chilling on the waitlist.
🌍 Why This Hits Hard in the Global South
Timinsky ain’t targeting the U.S. — where banking is boringly stable and crypto’s mostly an investment. Zar’s eyes are locked on emerging markets, where local currencies are volatile, and financial access is trash.
And the timing couldn’t be better. Stablecoins now sit at a $238B market cap, and according to Citigroup, that number could explode 10x to $2T by 2030. They say regulations and institutional demand will be key drivers.
Already, active stablecoin wallets surged from 19.6M to 30M in just a year — a solid 53% jump that shows real-world adoption isn’t just hype.
What’s Next for Zar?
The $7M war chest will help Zar expand the team, set up new global offices, and polish the tech before its planned late-summer launch.
If this works, Zar could be the Venmo of the unbanked, offering a permissionless, borderless way to store and transfer value in an increasingly digital economy.
TL;DR
- Zar raises $7M to let anyone swap cash for stablecoins at stores worldwide.
- Backed by a16z, Solana founders, Coinbase Ventures, and more.
- Taps into 28M+ mobile money agents, targeting emerging markets like Nigeria & Argentina.
- Nearly 100k users on waitlist, 7k vendors already on board.
- Stablecoin market could hit $2T by 2030, says Citi.
- Launch planned for late summer 2025.
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