Rumble, the Tether-backed, Nasdaq-listed video-sharing app, just made its first-ever Bitcoin buy. CEO Chris Pavlovski dropped the news on Friday, January 17, confirming that the company officially kicked off its $20M Bitcoin investment strategy.
While Pavlovski didn’t spill the exact amount of Bitcoin they snagged, he made it clear this is just the beginning. The goal? Strengthen Rumble’s reserves with the OG crypto. Pavlovski called Bitcoin a boss move against inflation and pointed to its growing fanbase in the corporate world as a reason to stack sats.
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Rumble is now part of a bigger trend, joining companies like MicroStrategy and Marathon Digital in using Bitcoin to beef up their treasuries. For investors, it’s giving “Bitcoin ETF vibes” but with added spice.
With 67 million active monthly users, Rumble is carving out its own space as a YouTube alternative, thanks to its chill content moderation rules. And last December, Tether dropped a massive $775M investment into the platform, fueling its glow-up.
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Oh, and Rumble’s crypto flex doesn’t stop here. It also teamed up with El Salvador on cloud services, doubling down on its blockchain bromance.
This move? Peak “we’re in our Bitcoin era” energy.