Summary: Dana White’s Power Slap has entered into a multi-year partnership with VeChain to expand the sport globally. VeChain will be the official sponsor and cryptocurrency of Power Slap competitions, which will be live streamed on YouTube. The first event under this deal, “VeChain Power Slap 12,” will take place on March 7, 2025, in Las Vegas. VeChain branding will be featured on broadcasts, athlete equipment, and marketing materials. Both entities are dedicated to taking the sport to the next level, with potential future incorporations of UFC. Power Slap and VeChain have announced a massive partnership to live stream slapping championship competitions globally on YouTube.
UFC CEO and Power Slap creator Dana White and VeChain CEO Sunny Lu made the announcement. Under the agreement, VeChain is designated as the official sponsor and cryptocurrency of Power Slap events, another step in the expansion of its sports sponsorships.
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The initial event under this alliance, “VeChain Power Slap 12: Quinones vs. Bordeaux 2,” takes place on March 7, 2025, in Las Vegas and will stream live and for free on YouTube. VeChain branding will be exposed on broadcasts, athlete gear, and marketing materials.
Lu sees Power Slap’s grassroots growth as similar to blockchain’s decentralized expansion. White, however, believes that VeChain’s support will propel Power Slap to greater heights, having already gained over 22 million social media followers and 13 billion views.
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The partnership can go further, with planned integrations such as UFC and the UFC Foundation. VeChain previously partnered with UFC in 2022 and renewed its partnership in 2024 with the VeBetter initiative.