Meta Pressured to Incorporate Bitcoin into $72B Treasury Holdings

Ethan Peck urges Meta to invest part of its $72B reserve in Bitcoin as a hedge against inflation and devaluation.



Ethan Peck, repping the National Center for Public Policy Research (NCPPR), just hit Meta with a bold Bitcoin proposal. He’s asking the tech giant to drop a slice of its $72B cash reserve into Bitcoin. Why? Peck says Bitcoin’s the ultimate flex against inflation and weak currencies, and it’s about time Meta stepped up.

This isn’t NCPPR’s first rodeo. Back in December of last year, they pitched the same Bitcoin idea to Microsoft, pushing the narrative that BTC is a boss-level hedge. They even slid into Amazon’s DMs, asking for 5% of its assets to go crypto—though let’s be real, Amazon’s probably ghosting that.

Peck’s hyping Bitcoin’s 2024 glow-up—it’s up 124%—while bonds are snoozing with weak gains. He thinks Meta’s got the guts to move beyond boring, old-school money moves. And hey, MicroStrategy’s crushing it with BTC, seeing its stock skyrocket 2,191% over five years. If Meta takes the leap, it could lowkey unlock some major shareholder wins.

Meta’s been a trendsetter in tech forever, so NCPPR’s saying, “Why not be the first major player to adopt Bitcoin in your treasury?” With inflation biting and Bitcoin booming, it’s Meta’s moment to shake up the game—or miss out.

Also Read: Heritage Distilling and Five Other Companies Embracing Bitcoin

Anmol Khatiwada

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