Bitcoin’s shocking surge to a new all-time high of $123,091 has officially turned Laszlo Hanyecz’s legendary 2010 pizza purchase into one of history’s most expensive meals. Hanyecz spent 10,000 BTC on two pizzas in 2010—valued at roughly $41 back then. Today, that 10,000 BTC equals a staggering $1.23 billion.

What could that fortune buy today? Nearly two Leonardo da Vinci’s “Salvator Mundi” paintings, multiple private islands, fleets of luxury yachts and hypercars, or enough gold to fill entire bank vaults—around 9,500 kg of gold to be precise.
It recently surpassed $120K, briefly displaying as $0.118M on Bloomberg Terminals, pushing its market cap to $2.39 trillion, overtaking Amazon to become the fifth-largest global asset.
Major institutional investors like hedge funds and family offices are now allocating at least 1% of assets to it , signaling that BTC’s days as a niche investment are over.
Hanyecz’s infamous pizza buy set its first real-world value at $0.0041 per BTC. Since then, Bitcoin’s value climbed:
- 2013: $11 million
- 2017 ATH: $197 million
- 2021 ATH: $687.89 million
- 2025 ATH: $1.23 billion
At Bitcoin’s projected target of $150K, the value of 10,000 BTC could hit $1.5 billion, enough for Manhattan skyscraper floors, royal castles, or entire commercial aviation fleets.
The missed opportunities extend beyond Hanyecz. The German government, for example, sold 54,000 BTC at $57,900 last year—missing out on $3.51 billion in extra profits.
As Bitcoin ETFs break records and corrections grow less severe, Bitcoin Pizza Guy’s story is no longer a cautionary tale—it’s now the clearest proof that early Bitcoin transactions are some of the costliest financial decisions in history.
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