Gone are the days when Bitcoin was only for geeks. It now has a place in mainstream businesses. Heritage Distilling, a Washington-based craft spirits producer, has started accepting Bitcoin as a form of purchase for its goods online. Helmed by its own Cryptocurrency Committee, it will also go on to draft a Bitcoin Treasury Policy to exhibit its belief in crypto being the future of finance.
Israeli alternative protein producer Stakeholder Foods decided only recently to invest up to $1 million in Bitcoin, labeling the asset as ‘smart treasury’. Meanwhile, meat company Beck & Bulow is so keen on crypto that it not only accepts Bitcoin for payment, but even attempts to integrate the cryptocurrency into employees’ retirement plans.
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Chipotle has been the most innovative with Bitcoin to date, having accepted crypto via the third-party app Flexa and run several promotions, including offering Bitcoin prizes on National Burrito Day. Whole Foods allows its customers to pay for groceries in Bitcoin through third-party apps, though its parent, Amazon, may consider parking some Bitcoin in its treasury.
Finally, Starbucks has started taking Bitcoin through the SPEDN app from Flexa, giving more payment options to its customers.
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From distilleries to coffee shops, companies are finding increasingly creative ways of incorporating Bitcoin; a signal that its presence is growing in everyday life and corporate finance, crypto adoption is now officially in full swing.
