UFC President Dana White is stepping into the blockchain ring, officially joining the advisory board of VeChain, a Layer-1 blockchain platform focused on real-world applications.
Dana White Brings Star Power to VeChain’s Real-World Blockchain Push
He’s teaming up with Nobel Prize-winning physicist Konstantin Novoselov, forming a unique duo of science and sports to help make blockchain more mainstream.
White, known for global sports ventures like UFC and Power Slap, said he’s “honored” to join the board and praised VeChain’s innovation and partnership history with his companies. Their collaboration has already included NFC chips in UFC gloves, providing blockchain-based authenticity for memorabilia and auctioned items.
One major initiative he’ll support is VeBetterDAO, a platform that rewards eco-friendly behavior with tokens called B3TR. Notably, VeChain confirmed that White won’t receive any VET or B3TR tokens as compensation—his role is strictly advisory.
This move signals VeChain’s intent to combine scientific innovation with mass-market appeal, using White’s massive influence to educate and engage global audiences. CEO Sunny Lu noted that blockchain tech like VeChain’s can solve real-world problems, from product tracking to proving authenticity.
With more collaborations ahead, VeChain is betting on celebrity-backed utility to take blockchain beyond the crypto crowd.
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