Trump’s World Liberty Financial token (WLFI) launched on Sept. 1, quickly becoming one of the most talked-about coins in the crypto market. Running on the Ethereum network, the token debuted on Labor Day and shot into the top ranks within hours.
According to CoinMarketCap, WLFI reached a market value of $5.38 billion, making it the 27th largest cryptocurrency. It currently trades at $0.2184 after opening near $0.265 and briefly touching $0.3115. Early buyers who got in at the $0.015 presale price saw profits exceeding 1,700% on day one.
Trading launched across major exchanges including Binance, Bybit, OKX, and Gate, driving global exposure. Data from CoinGlass revealed that over $12 million in positions were liquidated within hours — with $8.5 million in longs and $3.8 million in shorts wiped out.
Donald Trump Jr. and Eric Trump celebrated the launch on X, framing WLFI as the backbone of a new decentralized financial ecosystem.
World Liberty Financial, co-founded by Donald Trump, his sons, and U.S. envoy Steven Witkoff, previously raised $550 million. Despite criticism over political ties and regulatory oversight concerns, WLFI now ranks among the fastest-growing crypto assets in history.
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