Strategy to Report $14B Q2 Profit as Bitcoin Soars — No Sales Required
Michael Saylor’s company Strategy (formerly MicroStrategy) is set to report a jaw-dropping $14 billion profit for Q2 2025—but not from selling software. The profit comes directly from the explosive rise in Bitcoin’s price, paired with new accounting rules that let firms reflect real-time BTC gains in their financials.
Unlike Amazon or JPMorgan, which generate income through massive operations, Strategy is riding the Bitcoin wave. With BTC gaining around 30% in Q2, the company’s massive holdings have ballooned in value—without selling a single coin.
Back in March 2025, Strategy held 528,185 Bitcoins worth over $43.5 billion. By June 30, the number had climbed to 597,325 BTC. The Q2 price rally alone added $13+ billion in unrealized gains to the firm’s books, now countable under updated U.S. accounting rules.
These rules allow companies to report fair value gains—meaning Strategy doesn’t need to classify BTC as an intangible asset anymore. This accounting shift transforms the way public firms like Strategy can present crypto on their balance sheets.
Michael Saylor’s original decision in 2020 to pivot from a software-focused business to a Bitcoin-centric treasury model has paid off immensely. While software sales for the quarter are expected at just $112.8 million, Strategy’s total share value has soared more than 3,300% since 2020. In contrast, Bitcoin itself has risen by about 1,000% during the same period.
Thanks to this success, other firms are now following Saylor’s lead, adding crypto like Ethereum and Solana to their balance sheets. Whether they can replicate Strategy’s trajectory, however, remains to be seen.
You might also like: Polygon Today: 4 Major Milestones Powering MATIC’s Momentum
