Summary: FIFA President Gianni Infantino has signalled the possibility of introducing a FIFA cryptocurrency token, with the U.S. market being prioritized. During his speech at President Trump’s White House Crypto Summit, Infantino mentioned FIFA’s interest in using blockchain for fan engagement. Though news is scarce, the announcement caused a stir, sending a massive boom to an unrelated token named “FIFA.” The move comes amidst broader cryptocurrency initiatives under the Trump administration, including the establishment of a U.S. Strategic Bitcoin Reserve.
FIFA President Gianni Infantino has hinted that the organization could develop its own cryptocurrency token in order to attract its global fans.
Infantino addressed at President Trump’s White House Crypto Summit and stated that FIFA is “very, very interested” to launch a FIFA coin, perhaps originating from the U.S. He invited potential partners to come on board and work with him on the token, hyping the scope of the coin among the sport’s 5 billion fans.
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Trump adopted the idea, adding jokingly that “the coin could be worth more than FIFA itself in the end.” No official details or timeline were provided, but the announcement is a sign of FIFA’s growing interest in blockchain technology for revenue and fan interaction.
Following the summit, market volatility caused a 357,000% surge in an independent token named “FIFA,” which briefly hit an $8.2 million market cap. The token is not officially related to FIFA, though.
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The controversy comes as FIFA prepares for the 2026 World Cup, to be hosted by the U.S., Canada, and Mexico. It also comes on the heels of new crypto initiatives under the Trump administration, including a U.S. Strategic Bitcoin Reserve.
